Search Engine Optimisation (SEO)

At Dentsu Performance, we offer a comprehensive SEO service designed to increase your website’s visibility and drive more qualified organic traffic from search engines like Google. We achieve this by focusing on the Four Pillars of SEO.  

This comprehensive approach optimises your website for search engines while delivering valuable content that attracts and converts users. Let us explore the four pillars of SEO in more detail: 
 

Technical SEO 

The phrase Technical SEO refers to optimising your site for crawling and indexing but can also include any technical process meant to improve search visibility. Common elements checked for technical SEO include: 

• Crawl Errors 

• HTTPS Status Codes 

• XML Sitemap Status 

• Website Load Time 

• Mobile-Friendly Test 

• Robots.txt checks Schema Mark Up 

On-page SEO 

On-page SEO focus on optimising individual web pages to rank higher and earn more relevant traffic in search engines. Common elements checked include: 

• Page Title & Meta Title 

• URL structure 

• Meta description 

• Header tags 

• Internal Linking 

• Keywords and related to keywords Image optimisations 

Content SEO 

Content SEO refers to creating content that helps your web pages to rank high in the search engines. Other benefits of creating SEO optimised content include: 

• Increased SERP visibility 

• More indexed pages 

• Helps with acquiring backlinks 

• Helps improve internal linking 

• Gives search engines a reason to crawl your website more frequently 

• Helps build site authority 

• Allows you to answer customer questions 

• Drives more traffic to your website 

Off-site SEO 

Off-page SEO” (also called “off-site SEO”) refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). 

Optimising for off-site ranking factors involves improving search engine and user perception of a site’s popularity, relevance, trustworthiness, and authority.  

At Dentsu Performance, the SEO team collaborates with client PR teams to identify high-value domains for possible linking opportunities. 

Benefits of Investing in SEO 

By investing in our SEO service, you are investing in a long-term strategy for sustainable website growth. We will collaborate with you to identify your target audience, optimise your website, create high-quality content, and build your brand authority.