Retail Media

Creating a Commerce Hub within Dentsu SA with providing turnkey shopping solutions which will ultimately see our clients win within the online space.

Digital advertising with a retailer’s eCommerce website and apps, and increasingly, the whole of the retailer’s environment whenever and wherever customers come into contact with a brand from sofa to store 

Our Retail Media Services

We help brands navigate the complexities of Retail Media with tailored strategies that drive visibility, engagement, and sales across key retail channels.

1. RDM Maturity Audit
Assess the current state of your Retail Digital Media (RDM) efforts to identify growth opportunities and optimize your performance.

• Comprehensive RDM performance review
• Gap analysis and benchmarking
• Strategic recommendations for improvement

2. Onsite Retail Media Campaign Implementation & Optimization
Maximize your impact on retail platforms with data-driven campaign management focused on boosting visibility and sales.

• Sponsored product and display ad management
• Bid optimization and budget allocation
• Real-time performance monitoring and adjustments

3. Keyword Research & Optimization
Ensure your products are discoverable with strategic keyword planning and optimization.

• In-depth keyword research tailored to your category
• Competitive analysis and keyword gap identification
• Optimization of product listings and ads for higher rankings

4. Onsite RDM Strategy
Develop a customized onsite Retail Media strategy to enhance your brand presence and drive conversions.

• Tailored RDM strategy development
• Product page optimization for increased visibility
• Cross-promotional tactics and upsell strategies

5. Marketplace Consulting
Navigate the complexities of online marketplaces with expert guidance to optimize your brand’s presence and performance.

• Amazon, Walmart, and other key marketplace consulting
• E-commerce strategy and best practices
• Product assortment planning and channel management

6. Retailer Relationships
Strengthen your partnership with key retailers through strategic collaboration and support.

• Retailer-specific media planning
• Negotiation of co-op advertising agreements
• Joint promotional planning and execution

7. Post-Campaign Reporting
Understand the impact of your Retail Media efforts with detailed post-campaign analysis and reporting.

• Custom dashboards and performance insights
• ROI analysis and optimization recommendations
• Actionable data to inform future campaigns