Advanced Reporting & Analytics

Unlock Actionable Insights with Google Marketing Platform Tools

At Dentsu Performance, we believe that data is the cornerstone of successful digital marketing. Our advanced reporting solutions, powered by Google Marketing Platform (GMP) tools like Looker Studio, empower businesses to make informed, data-driven decisions. By transforming complex data into clear, actionable insights, we help you optimize your marketing efforts and drive measurable results.

Why Choose Our Reporting Services?

Understanding your campaign performance shouldn’t be complicated. Our reporting services are designed to give you full visibility into your marketing activities, enabling you to track progress, measure success, and identify growth opportunities in real time.

• Data-Driven Decisions: Leverage real-time analytics to optimize your marketing strategy.
• Custom Dashboards: Access intuitive, tailored dashboards that provide a holistic view of your performance.
• Transparent Reporting: Get clear, concise reports that translate data into actionable insights.

Our Reporting & Analytics Capabilities

1. Comprehensive Data Integration
We integrate data from multiple sources, ensuring a unified view of your digital ecosystem:

• Google Analytics 4: Track user behavior, conversion paths, and marketing attribution.
• Google Tag Manager: Implement tracking tags efficiently for seamless data collection.
• Looker Studio (formerly Data Studio): Create custom, interactive reports and visualizations.
• Campaign Manager 360: Analyze campaign performance across all digital channels.

2. Custom Dashboard Creation
Get the insights that matter most with custom dashboards designed for your business needs:

• Real-time performance tracking
• Channel-specific insights (search, social, display, video)
• Audience segmentation analysis
• Conversion tracking and attribution models

3. Advanced Analytics & Reporting
Turn data into actionable strategies with our advanced analytics capabilities:

• ROI and ROAS analysis
• Competitive benchmarking
• Funnel and cohort analysis
• Cross-channel performance comparisons

4. Automated Reporting & Alerts
Stay ahead of the curve with automated reporting and performance alerts:

• Scheduled email reports for ongoing updates
• KPI tracking with automated alerts
• Performance snapshots for quick insights
• Real-time data feeds for agile decision-making

The Dentsu Performance Advantage

• Expertise in GMP Tools: Leverage the full power of Google’s analytics suite for deep, meaningful insights.
• Tailored Reporting Solutions: Customized reports that align with your business objectives and KPIs.
• Strategic Insights: Actionable recommendations to enhance your marketing strategies based on data analysis.
• Full Transparency: Clear, detailed reporting that keeps you informed every step of the way.

We provide a comprehensive suite of products aimed at enhancing media strategies through advanced data and analytics capabilities. Our services include thorough audits to optimize existing approaches, tailored strategies to boost digital maturity, and expert implementation of GA4 for deep audience insights. Additionally, we specialize in Conversion Rate Optimization (CRO) to refine user experiences and increase conversions, seamless tool integration for operational efficiency, and custom reporting for informed decision-making

Ready to Harness the Power of Data?

Transform your digital marketing strategy with comprehensive reporting and analytics. Partner with Dentsu Performance to unlock deeper insights, optimize your campaigns, and drive impactful results. Let’s elevate your marketing performance with Google Marketing Platform tools—contact us today to get started.