Global Activation: We manage and optimise campaigns across Africa and Europe for some of the largest and reputable brands. We achieve this by integrating data, localising content, ensuring regulatory compliance, and real-time optimisation across various platforms.

Insights and Analytics: Using real-time performance data, we refine targeting and optimise creatives for better campaign success. Additionally we use fraud detection and post-campaign analysis help us adjust bids and enhance return on investment (ROI).

Audience Centre: Centralising audience data integrated with DMPs for effective targeting, personalisation, and data-driven ad campaigns with privacy compliance.

Connected TV (CTV): We tailor ads to audiences on their preferred platforms and devices through real-time bidding and automation, focusing on high engagement and measurable results.

Private Marketplaces (PMPs): Dentsu Performance utilizes top Ad Exchanges to offer premium ad inventory through exclusive, invitation-only auctions or direct deals, ensuring high-quality, brand-safe placements with competitive CPMs.

Attention Scale: Dentsu Performance employs metrics to measure user engagement and view duration, providing deeper insights into ad effectiveness. This approach improves targeting, engagement and ROI by focusing on the quality of user attention to optimize ad performance.

Geo-Led Optimization: We understand the prevailing circumstances of our audiences, which helps us use geographic data to tailor ad targeting. This improves relevance and personalization based on user locations, local trends, and conditions, leading to better engagement and conversion rates

Trigger Optimization: Helps us automate ad delivery based on real-time events like weather to target audiences when they’re likely to engage or convert. Trigger optimisation helps us enhance ad relevance and effectiveness, improving engagement and campaign performance.