Licensing, Support & Training

Strategic Partnership Overview

As a certified Google Marketing Platform partner, Dentsu Performance offers end-to-end implementation and management of GMP’s integrated suite of digital marketing and analytics tools. Our expertise empowers businesses to elevate their digital marketing strategies through advanced planning, buying, measuring, and optimizing digital media and customer experiences.

Implementation Capabilities

Dentsu Performance’s team of certified specialists can deploy and manage the entire GMP stack, including:

• Google Analytics 4
• Google Tag Manager
• Display & Video 360 (DV360)
• Search Ads 360
• Campaign Manager 360
• Optimize 360

Our deep integration with Google ensures access to beta features and priority support channels, providing clients with cutting-edge solutions and rapid problem resolution.

Core Service Offerings

1. Analytics and Measurement
We specialize in implementing sophisticated analytics solutions using Google Analytics 4 and Tag Manager. Our robust measurement frameworks capture valuable data on user behavior, conversion paths, and marketing attribution, including:

• Custom analytics implementation
• Advanced e-commerce tracking
• Cross-domain measurement
• Custom audience creation
• Enhanced conversion tracking

2. Media Activation
Through DV360 and Search Ads 360, we deliver optimized media campaigns with:

• Programmatic campaign management
• Cross-channel optimization
• Advanced audience targeting
• Real-time bidding strategies
• Brand safety implementation
• Creative optimization

3. Testing and Optimization
Leveraging Google Optimize 360, we facilitate:

• A/B and multivariate testing
• Personalization campaigns
• Landing page optimization
• User experience enhancement
• Conversion rate optimization

Unique Value Proposition

Dentsu Performance offers several distinctive advantages for GMP implementation:

• Direct Google partnership status
• Certified technical specialists
• Cross-platform expertise
• Global implementation experience
• Proprietary optimization methodologies

Implementation Process

Our structured approach ensures a successful GMP deployment:

1. Discovery and Assessment

• Technical audit
• Requirements gathering
• Implementation planning
• Stakeholder alignment

2. Technical Setup

• Platform configuration
• Tag implementation
• Integration setup
• Quality assurance

3. Optimization and Scale

• Performance monitoring
• Continuous optimization
• Regular reporting
• Strategy refinement

Ongoing Support and Optimization

We provide continuous support through:

• Regular performance reviews
• Technical maintenance
• Strategy optimization
• Platform updates
• Training and Education

Compliance and Security

Our implementations are designed to ensure:

• GDPR Compliance
• CCPA adherence
• Data security
• Privacy protection
• Regular audits

Reporting and Insights

Dentsu Performance delivers actionable insights through:

• Custom dashboards
• Regular performance reports
• ROI analysis
• Competitive benchmarking

Partner with Dentsu Performance to unlock the full potential of the Google Marketing Platform and drive superior digital marketing outcomes for your business.