Data, Audience Adtech Strategy

Elevate Your Marketing with Precision Targeting and Advanced Technology

In today’s data-driven landscape, understanding your audience is the key to unlocking the full potential of your marketing efforts. At Dentsu Performance, we harness the power of data, audience insights, and cutting-edge adtech solutions to craft strategies that drive impactful results. Our approach combines precision targeting, sophisticated technology, and deep analytics to help you connect with your ideal customers and maximize your ROI.

Why Focus on Data, Audience & Adtech?

A robust data and audience strategy can transform your digital marketing by delivering personalized experiences, optimizing ad spend, and driving higher engagement. Our comprehensive Data, Audience & Adtech Strategy includes:

• Data Integration: Unify data from multiple sources for a 360° view of your customer journey.
• Audience Segmentation: Identify high-value customer segments for more effective targeting.
• Adtech Solutions: Leverage the latest adtech platforms to streamline your marketing efforts.
• Personalization: Deliver tailored messaging that resonates with your audience, driving deeper engagement.

Our Data, Audience & Adtech Services

1. Data Strategy & Integration
Maximize the value of your data with our strategic approach:

• Data collection and integration from multiple sources (CRM, web analytics, social media)
• Customer data platform (CDP) setup for unified audience profiles
• Data hygiene and enrichment for accurate targeting
• Privacy-compliant data management (GDPR, CCPA)

2. Audience Insights & Segmentation
Gain a deeper understanding of your customers through advanced audience analysis:

• Audience profiling and segmentation using Google Analytics 4 and GMP tools
• Behavioral analysis to identify intent and purchase patterns
• Lookalike modeling to expand your reach with similar high-value audiences
• Custom audience creation for targeted campaigns

3. Adtech Platform Implementation
Streamline your marketing operations with industry-leading adtech solutions:

• Google Marketing Platform setup and optimization (DV360, Search Ads 360, Campaign Manager 360)
• Real-time bidding and programmatic advertising
• Cross-channel attribution and measurement
• Automation and optimization using AI-driven tools

4. Data-Driven Personalization & Optimization
Enhance your marketing impact with continuous testing and personalization:

• Dynamic creative optimization (DCO)
• A/B and multivariate testing for ad creatives and landing pages
• Personalized ad experiences based on audience behavior
• Real-time campaign adjustments for improved performance

The Dentsu Performance Advantage

• Certified Expertise: Work with our team of certified GMP specialists for advanced data and audience strategies.
• Cutting-Edge Technology: Leverage the latest adtech platforms to stay ahead in the competitive digital landscape.
• Actionable Insights: Turn raw data into strategic insights that inform your marketing decisions.
• End-to-End Support: From data strategy to execution and optimization, we provide full-service support.

Ready to Transform Your Marketing Strategy?

Unlock the full potential of your data and audience insights with Dentsu Performance. Let’s create a data, audience, and adtech strategy that drives measurable growth for your business. Contact us today to get started!