Audits & Assessments

Optimize Your Digital Strategy with In-Depth Audits

At Dentsu Performance, we believe that a successful digital marketing strategy starts with a clear understanding of your current performance. Our comprehensive Audits & Assessments provide a deep dive into your digital ecosystem, identifying strengths, uncovering opportunities, and revealing areas for optimization. Whether you’re looking to enhance your existing campaigns or build new strategies, our audits are designed to set you up for success.

Why Conduct a Digital Audit?

In the rapidly evolving digital landscape, it’s essential to stay ahead of the competition. Our Audits & Assessments offer:

• Benchmarking: Evaluate your performance against industry standards and competitors.
• Optimization Opportunities: Identify quick wins and long-term improvements to boost ROI.
• Strategic Insights: Uncover data-driven insights to inform your marketing strategies.
• Efficiency Gains: Streamline your campaigns and eliminate wasted spend.

Our Audits & Assessments Services

1. Analytics & Tracking Audit
Ensure accurate data collection and reporting with a thorough analysis of your analytics setup:

• Google Analytics 4 configuration review
• Tag Manager assessment
• Data accuracy validation
• Conversion tracking optimization
• Compliance with GDPR and privacy standards

2. Paid Media Audit
Maximize your advertising ROI by uncovering inefficiencies and missed opportunities in your paid campaigns:

• Google Ads account review
• Search, Display, and Video campaign analysis
• Budget allocation and bidding strategy evaluation
• Ad copy and creative effectiveness
• Audience targeting and segmentation assessment

3. SEO Audit
Boost your organic visibility with a deep dive into your website’s SEO performance:

• Technical SEO analysis
• On-page and off-page SEO evaluation
• Keyword research and gap analysis
• Backlink profile review
• Local SEO and mobile optimization

4. Social Media Audit
Strengthen your social media presence with a comprehensive review of your social channels:

• Content strategy and engagement analysis
• Audience growth and targeting assessment
• Platform-specific performance insights
• Competitor benchmarking
• Influencer partnerships evaluation

The Dentsu Performance Advantage

• Certified Experts: Leverage the expertise of our certified specialists for comprehensive audits.
• Actionable Recommendations: Receive clear, prioritized recommendations to enhance your digital strategy.
• Tailored Approach: Customized audits that align with your specific business goals and challenges.
• Data-Driven Insights: Make informed decisions based on detailed, data-backed assessments.

Ready to Optimize Your Digital Performance?

Unlock the full potential of your digital marketing efforts with our Audits & Assessments. Contact Dentsu Performance today to schedule your comprehensive audit and discover new opportunities for growth.