Ad Tech Solutions

At Dentsu Performance, we leverage a comprehensive suite of cutting-edge ad tech platforms to drive digital marketing excellence. Our expertise in using advanced advertising technologies enables us to deliver targeted, data-driven campaigns that optimize performance and maximize ROI across all digital channels.

Our Ad Tech Stack

We utilize industry-leading tools to enhance your digital marketing strategy, streamline campaign management, and unlock valuable insights.

1. Google Marketing Platform (GMP)
As a certified GMP partner, we harness the power of Google’s robust suite of tools to optimize your digital presence.

• Google Analytics 4: Advanced tracking and insights into user behavior and conversion paths.
• Display & Video 360 (DV360): Programmatic buying with cross-channel targeting and optimization.
• Search Ads 360: Enhanced search campaign management for maximum visibility and ROI.
• Campaign Manager 360: Comprehensive campaign tracking, reporting, and attribution.
• Google Tag Manager: Streamlined tag management for better tracking and measurement.

2. Meta Advertising Suite
Our strategic partnership with Meta allows us to leverage its advanced advertising tools for optimal campaign performance.

• Meta Ads Manager: Efficient campaign management across Facebook, Instagram, and Messenger.
• Meta Pixel & Conversions API: Improved tracking and audience targeting for better campaign accuracy.
• Audience Insights: Deep dive into user demographics, interests, and behaviors to refine targeting.

3. Amazon Advertising
We empower brands to succeed on Amazon with tailored advertising strategies that drive product visibility and sales.

• Sponsored Products & Brands: Boost product discoverability and brand visibility with targeted ad placements.
• Amazon DSP: Programmatic advertising both on and off Amazon to reach high-intent audiences.
• A+ Content Manager: Enhance product listings with rich content to drive higher conversions.

4. TikTok Ads
Tap into TikTok’s massive user base with creative, engaging short-form video ads that capture attention.

• In-Feed Ads & Branded Hashtag Challenges: Increase engagement with native ad formats.
• Creator Marketplace: Partner with TikTok influencers for authentic brand promotion.
• Custom Audiences: Leverage advanced targeting to reach the right audience at the right time.

5. X (formerly Twitter) Ads
Leverage real-time marketing with tailored advertising solutions on X for instant engagement.

• Promoted Tweets & Trends: Capture audience attention with timely, relevant content.
• Audience Segmentation: Advanced targeting based on interests, behaviors, and demographics.
• Video & Carousel Ads: Engage users with rich, interactive ad formats.

6. Adobe Advertising Cloud
Optimize your media buying with Adobe’s powerful programmatic solutions.

• Cross-Channel Campaign Management: Integrated planning and buying across display, video, and search.
• Automated Bidding: AI-powered bidding strategies for cost-efficient ad placements.
• Dynamic Creative Optimization (DCO): Personalize ads at scale for higher engagement.

7. Microsoft Advertising
Reach a high-value audience with targeted campaigns across the Microsoft network.

• Bing Search Ads: Capture demand with paid search ads on Bing and partner sites.
• LinkedIn Targeting: Leverage LinkedIn profile data for precise B2B targeting.
• Shopping Campaigns: Drive e-commerce sales with visually engaging product ads.